Among Latin American countries, Brazil stands out due to both its location and economic prosperity. It is the fifth largest country on the planet and holds 7th place in the world when it comes to economic performance. Surveys indicate that Brazilians favour the representation of products in their native Portuguese over other factors such as lower prices. This requires incoming companies to employ localized language services to reach their intended market. Additionally, there is a growing need for second-language training as Brazilians seek to compete in an expanding and diversified job market.