Translation involves the substitution of words in a source language to their equivalent in a foreign tongue. Beyond that, meaning is also conveyed by context, cultural norms, and the common usage of certain phrases and linguistic concepts. There are times, however, when the words themselves are secondary to the idea or emotion that is being conveyed. That’s where transcreation takes over.

Our transcreation experts have mastered not only the target and source languages, but are creative thinkers in their own right. They can successfully take an innovative idea and craft a parallel message in another language that will inspire the same response as the original.

The move from translation to transcreation should be taken for any text that is drafted with the intent of eliciting a particular emotion or response. Examples include taglines, slogans, logos, brand names, product and sales copy, campaign materials, videos and commercials.

The rewards of using transcreation to prepare your business or media materials for a foreign audience include:

Machine translation uses software to convert text into another language. It does not involve an added layer of human oversight, and is a quick and cost-effective option for translating a significant amount of material under time constraints.

One Tongue provides enhanced machine translation through the use of specialised dictionaries that have been professionally tailored to specific industries and disciplines.  This ensures that we are able to deliver an affordable alternative without sacrificing consistency or accuracy.

Machine Translation is a great option if you’re constrained by budget and just need to glean the information contained within a particular piece of text.  Most importantly, the service is fully automated and thus available wherever and whenever you need it.